Submit your final report on the strategic evaluation and recommendations for the internationalization of your selected firm. 8 or 10 pages without counting the heading and the biographies
For additional details, please refer to the Final Project Guidelines and Rubric document.
H&M (Hennes & Mauritz) is a Swedish is a multinational company for clothing and retail. It has a well-developed brand name for the provision of a variety of clothing for men, women, teenagers, and children (Aboulian, 2008). The company has associate companies in 52 countries with over 4500 stores and has employed more than 171,000 people. It started in 1947 as a single store that sold exceptionally women’s clothing and is now a global fashion and design group.The company has shared values across all the 171,000 employees across the world.