Research, evaluate and use information and ideas from a broad range of sources

Background

There are many advantages of using social media marketing, from the low cost, potential reach, and increasing

popularity of social media with customers. When developing a social media marketing plan, it is critical to know who you will be marketing to–in other words, your persona groups.

Choose a hotel, and develop persona groups for their social media marketing plan. Describe the rationale for choosing the persona group/s for your chosen hotel.

Discuss the importance of developing personas in social media specifically for the hotel of your choice.

Explain how and why the persona development would be beneficial for the hotel of your choice, using examples to support your argument.

Note: You must research, evaluate and use information and ideas from a broad range of sources to effectively identify and describe persona development and the benefits.

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