Your Portfolio Project assignment is to prepare a well written, 8 – 10-page marketing strategy for your company’s introduction of a new product in the United States utilizing concepts learned in the course as a basis for your analysis. This week, you will turn in an outline of the portfolio project marketing strategy. Your final portfolio project is due at the end of Week 8.
Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with CSU-Global Guidelines for Writing and APA Style.
IMPORTANT NOTE: THIS ASSIGNMENT IS NOT TO DO THE ENTIRE 8-10 PAGES, RATHER JUST DO THE OUTLINE FOR THE MARKETING STRATEGY FOR THE COMPANY I CHOSE, WHICH IS UNDER ARMOUR.