Answer each question to its entirety, minimum word count for entire assignment
is 950 (not each question). The required in-text citation and reference
is the attached file, please review before proceeding with the assignment. Here
is the reference for it: Ferrell, O., Hirt, G., & Ferrell, L. (2009).
Business in a Changing World. (7th ed.) pg. XX. New York, NY: McGraw-Hill Irwin.
Use other scholarly articles as well, minimum total reference is 3,
to include what I provided for you. No PLAGIARISM and let me know if you
have any concerns. Thank you!
Case 3: Walt Disney Around the Globe
1. What led the Walt
Disney company to believe that its theme parks would be successful
2. What stumbling
blocks did Disney encounter at its France and Hong Kong theme parks? 3. What are some of
the factors complicating international expansion of a brand like Disney? What
can a multinational corporation do to mitigate these issues?
4. You are a part of
Disney’s executive team. You propose developing a theme park in India to take
advantage of India’s growing middle class and large population. However, you
know there will be many barriers to overcome. For instance, Indian law has not
always been favorable to foreign companies, and the average income of Indian
consumers is less than American or French consumers. Develop a plan to describe
what steps you will take to research potential barriers in India and recommendations
for how to overcome them.