Marketing case study

Please go over Chapter 13 attached and follow the case study instruction.

Case Study 5

1. Define and explain the four elements of the promotion mix. 2. List and define the key elements that good promotional objectives should include.

Weekly Case Study Rubric

 The weekly Case Study will be a question regarding content from the text book. Your answer will be one page and submitted on time in Canvas via an unprotected Word document. The style will be a 12 point font and single spaced. Each paper will have a maximum value of 25 points. A 25 point paper will answer the question in detail and have few if any grammatical or math errors. There will be one Case Study question per week.  Bring a hard copy to class with you.

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