2. External environment surrounding Amazon.com (3 pages)
To identify environmental opportunities and threats,
apply all the concepts on industry and macroenvironments to analyze the environment
the company is confronting. Of particular importance at the industry level are the
Competitive Forces Model, adapted from Porter’s Five Forces Model and the stage
of the life-cycle model. Which factors in the macroenvironment will appear salient
depends on the specific company being analyzed. Use each factor in turn (for instance,
demographic factors) to see whether it is relevant for the company in question.
Having done this analysis, you will have generated both an analysis of the company’s
environment and a list of opportunities and threats. The SWOT Checklist table
also lists some common environmental opportunities and threats that you may look
for, but the list you generate will be specific to your company.
You can find Porter’s five force analysis related to Amazon at below link