This week for your project, you will provide advice on how your client can best market to their customers and optimize their website.
In a minimum of 3 full pages, provide a report that includes the following of this website: http://www.shop.safeway.com/
- How might the company build more of an online presence”
- Analysis of their website. What was favorable about their website? What are some of their website attributes that customers may find unappealing?
- Recommendations for data that they should capture to help with their online conversions (sales) and why.
- Discuss how the business would benefit from adding a company-sponsored blog to their website
- Include an APA formatted reference page with at least 3 credible sources – with 1 source being from an academic journal.
*Remember to use proper tone in your paper. You are speaking from a “consultant” point of view. Your audience is the Leadership Team for the online grocery store.