Distribution and Marketing Plan
Develop a report in terms of the following guidelines based on the articles listed above and other supplemental articles. At least two additional articles should be included in the analysis. A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as “Facts Recap,” instead of a sentence or a question.
- Briefly review the facts on the brick and click retailing and multichannel shopping, as reported in the articles.
- Describe how Macy’s performed in online channel? How Macy’s could do a better job to manage the online and offline channels? Consider appropriate distribution concepts to support your arguments.
- Considering the changing consumer shopping behaviors and new technology trends, how would you recommend Macy’s compete with Amazon and other retailers in the future?
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