Answer these questions

Define terms

• Leadership
• Motivation –
• Behavior conditioning
• Malsow’s Hierarchy
• Positive Conditioning-
• Operant Conditioning-
• Equity theory
• Mass Media-
• Team-
• Expectancy Theory-

True or False/

T or F Media executives have little struggle with reinventing the industry

T or F Fewer opportunities exist in traditional media industries for entrepreneurs

T or F Successful leadership depends on singular style and skills

T or F Traditional leadership traits for a CEO are best.

T or F Managers in media should always know what motivates their employees

Essay Questions to respond to/

• What are important leadership traits management should have in media?
• How does Maslow’s Hierarchy come into management decisions?
• What is Theory X, Y, Z?
• What is the motivation process and the three theories that define it?
• What can a company leader do to encourage innovation in media?

Match to answer/

1)Situational Leadership Theory _____Classified needs into a five-tier hierarchy

2)Task-Relationship orientation _____Said that an employee’s needs may be partially but not completely met, or that you could be motivated by two needs at the same time

3)Abraham Maslow _____ That an effective leader approaches leadership by understanding the followers’ task and psychological maturity

4)Clayton Alderfer _____ Said that most people want to influence others and be liked

5)David McClelland _____ That some leaders are more concerned about job related tasks, while others focus on maintaining good relationships