- Motivation –
- Behavior conditioning
- Malsow’s Hierarchy
- Positive Conditioning-
- Operant Conditioning-
- Equity theory
- Mass Media-
- Expectancy Theory-
True or False/
T or F Media executives have little struggle with reinventing the industry
T or F Fewer opportunities exist in traditional media industries for entrepreneurs
T or F Successful leadership depends on singular style and skills
T or F Traditional leadership traits for a CEO are best.
T or F Managers in media should always know what motivates their employees
Essay Questions to respond to/
- What are important leadership traits management should have in media?
- How does Maslow’s Hierarchy come into management decisions?
- What is Theory X, Y, Z?
- What is the motivation process and the three theories that define it?
- What can a company leader do to encourage innovation in media?
Match to answer/
1)Situational Leadership Theory _____Classified needs into a five-tier hierarchy
2)Task-Relationship orientation _____Said that an employee’s needs may be partially but not completely met, or that you could be motivated by two needs at the same time
3)Abraham Maslow _____ That an effective leader approaches leadership by understanding the followers’ task and psychological maturity
4)Clayton Alderfer _____ Said that most people want to influence others and be liked
5)David McClelland _____ That some leaders are more concerned about job related tasks, while others focus on maintaining good relationships