Option #1: Starbucks: Going Global Fast

Read the case study found at:


Answer the following questions (found also at the end of the case study):

  1. What are the controllable and uncontrollable elements that Starbucks has encountered in entering global markets?
  2. What are the major sources of risk facing the company?
  3. What are potential solutions.
  4. How would you critique Starbucks’ overall corporate strategy?
  5. How might Starbucks improve profitability in Japan?

Visit http://www.starbucks.com/ for more information.

Your case study analysis paper should be well written, 3-4 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.

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